API

Fulcrum Design can help you connect your software with another software application through an application programming interface or API. Our experienced programmers specialize in application programming interfaces (API).  Fulcrum Design is EZ Texting, Inc., preferred API developer.   EZ Texting is one of the web’s largest SMS mobile marketing firms.

An application programming interface (API) is a particular set of rules and specifications that software programs can follow to communicate with each other. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers. (PC Magazine)